Contact Info
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Pune Global Capability & Delivery Center
Office 301 302, Imperial Plaza, behind Wonder Funkey, Jijai Nagar, Kothrud, Pune, Maharashtra 411038, India
Office 301 302, Imperial Plaza, behind Wonder Funkey, Jijai Nagar, Kothrud, Pune, Maharashtra 411038, India
James Anderson
Burke developed the concept of dramatism, which views human communication as a form of dramatic action. He introduced the pentad (act, scene, agent, agency, purpose) to analyze motives in communication.He emphasized the importance of identification in rhetoric, where persuasion is seen as the alignment of interests or the creation of a sense of unity between speaker and audience.
Burke examined how language shapes human perception and reality. He argued that language is not just a tool for communication but also a framework for understanding the world.Burke's interdisciplinary approach has influenced various fields, including communication studies, literary theory, sociology, and political science. His ideas on rhetoric and symbolic action remain foundational in understanding human communication and social interaction.
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